MINDSET, MARKETING AND FINANCIAL REPORT OF MICRO SMALL MEDIUM ENTERPRISES

Author:

1. Yudas Tadius Andi Candra, S.E., M.Si., Ak, CA

2. Ika Wulandari, S.E., M.M.

3. Martinus Budiantara, S.E., M.Si., Ak, CA

4. Diana Airawaty S.E., M.Acc.

Layout: GCAINDO

Cover design: GCAINDO

ISBN: 978-623-5361-54-3

Number of page: vii + 69

Publisher: Bintang Semesta Media

Table of content:

1. Mindset
2. Sebagai sebuah proses perubahan
3. Financial report

Mindset, Marketing and Financial Report of Micro Small Medium Enterprises

SKU: 0092

Rp 72.000

Micro, small and medium enterprises are able to make a large contribution to Gross Domestic Product (GDP). Not only that, MSMEs also make a big contribution in absorbing labor. This contribution cannot be taken lightly, because it is proven by the increasing number of MSMEs, the better the country's economic condition. In the digital era, MSMEs are experiencing very rapid development. These developments are not only developments in terms of the number of MSMEs but also in terms of MSME turnover. However, not a few MSMEs are also out of business because they can't compete or because of technological stuttering so that they are run over by the times.

This book was written to be a reference for people who want to be entrepreneurs or for MSMEs who want to grow. This book discusses about the entrepreneurs mindset. This book also explains the difference between a growth mindset and a fixed mindset and how to move from an office employee to an investor.

In addition, this book also contains strategies in product selection so that entrepreneurs still have a passion in developing their products. Not only that, this book also contains a simple way to make financial reports that can be used by stakeholders in making decisions. Making financial reports using the Si APIK application which can be operated via an android smartphone or via a computer.

After reading this book, it is hoped that readers will have a new perspective on MSMEs and have strategies and innovations to develop MSMEs.

Mindset, Marketing and Financial Report of Micro Small Medium Enterprises

SYNOPSIS